Destination Representation

Destination representation is a service that helps destinations increase their visibility and attract more visitors. Destination representatives work with destinations to develop and execute marketing and PR campaigns, create content, and manage relationships with key stakeholders.

What are the benefits of destination representation?

There are many benefits to destination representation, including:

• Increased visibility: Destination representatives can help destinations increase their visibility by placing them in front of potential visitors through a variety of channels, including online and offline media, trade shows, and travel events.
• Increased visitation: Destination representatives can help destinations increase visitation by developing and executing marketing and PR campaigns that target specific audiences.
• Improved brand image: Destination representatives can help destinations improve their brand image by creating content that highlights the destination’s unique selling points and creating relationships with key stakeholders.
• Increased economic impact: Destination representatives can help destinations increase their economic impact by attracting more visitors who spend money on travel, accommodation, food, and activities.

How does destination representation work?

Destination representation typically works on a commission basis. The destination representative will charge a percentage of the revenue generated by the destination for each booking they generate. The commission rate will vary depending on the destination and the services provided by the destination representative.

The destination representative will first assess the destination’s needs and goals. They will then develop a marketing and PR strategy that is tailored to the destination’s specific needs. The destination representative will then execute the strategy, which may include tasks such as:

• Developing and distributing marketing materials
• Managing relationships with travel agents and tour operators
• Attending trade shows and travel events
• Creating content that highlights the destination’s unique selling points

The destination representative will also track the results of their marketing and PR efforts and make adjustments as needed.