Cruise Representation

Cruise representation is a service that helps cruise lines increase their visibility and attract more passengers. Cruise representatives work with cruise lines to develop and execute marketing and PR campaigns, create content, and manage relationships with key stakeholders.

Benefits of cruise representation

There are many benefits to cruise representation, including:

• Increased visibility: Cruise representatives can help cruise lines increase their visibility by placing them in front of potential passengers through a variety of channels, including online and offline media, trade shows, and travel events.
• Increased bookings: Cruise representatives can help cruise lines increase bookings by developing and executing marketing and PR campaigns that target specific audiences.
• Improved brand image: Cruise representatives can help cruise lines improve their brand image by creating content that highlights the cruise line’s unique selling points and creating relationships with key stakeholders.
• Increased economic impact: Cruise representatives can help cruise lines increase their economic impact by attracting more passengers who spend money on travel, accommodation, food, and activities.

How does cruise representation work?

Cruise representation typically works on a commission basis. The cruise representative will charge a percentage of the revenue generated by the cruise line for each booking they generate. The commission rate will vary depending on the cruise line and the services provided by the cruise representative.

The cruise representative will first assess the cruise line’s needs and goals. They will then develop a marketing and PR strategy that is tailored to the cruise line’s specific needs. The cruise representative will then execute the strategy, which may include tasks such as:

• Developing and distributing marketing materials
• Managing relationships with travel agents and tour operators
• Attending trade shows and travel events
• Creating content that highlights the cruise line’s unique selling points

The cruise representative will also track the results of their marketing and PR efforts and make adjustments as needed.