Hotel Representation

Hotel representation is a service that helps independent hotels and resorts increase their online and offline exposure, achieve a global distribution reach, and become less dependent on OTAs. Hotel representatives work with hotels to develop and execute marketing and sales strategies, manage relationships with key stakeholders, and provide support with operations.

What are the benefits of hotel representation?

There are many benefits to hotel representation, including:

• Increased online and offline exposure: Hotel representatives have access to a wide range of distribution channels, including online travel agencies (OTAs), travel agents, and corporate travel buyers. This can help hotels reach a wider audience and increase bookings.
• Global distribution reach: Hotel representatives can help hotels achieve a global distribution reach by listing them on OTAs and other travel websites in different countries. This can help hotels attract visitors from all over the world.
• Reduced dependence on OTAs: Hotel representatives can help hotels reduce their dependence on OTAs by negotiating better commission rates and providing support with direct bookings. This can help hotels save money and increase their profits.
• Improved operational efficiency: Hotel representatives can help hotels improve their operational efficiency by providing support with tasks such as revenue management, marketing, and sales. This can free up hotel staff to focus on other areas of the business.

How does hotel representation work?

Hotel representation typically works on a commission basis. The hotel representative will charge a percentage of the room rate for each booking they generate. The commission rate will vary depending on the hotel and the services provided by the hotel representative.

The hotel representative will first assess the hotel’s needs and goals. They will then develop a marketing and sales strategy that is tailored to the hotel’s specific needs. The hotel representative will then execute the strategy, which may include tasks such as:

• Listing the hotel on OTAs and other travel websites
• Developing and distributing marketing materials
• Managing relationships with travel agents and corporate travel buyers
• Providing support with operations

The hotel representative will also track the results of their marketing and sales efforts and make adjustments as needed.